Saturday, July 21, 2007

An Introduction to Wedding Party Shoes

By way of introduction, my name is Karen, and I am the owner of Wedding Party Shoes. My "store" is located in Raleigh, NC, but I ship my products worldwide. Although I do not currently have a brick and mortar storefront, I will occasionally meet with local patrons to show them samples or arrange for returns.

Like many other online bridal retailers, I offer top names like Coloriffics, Saugus Shoe, Colorful Creations, Nina, Touch Ups, and Alisha Hill. I think my prices are competitive, if not better, than most of my competitors, but I think that what sets me apart is my dedication to customer service.

Don't get me wrong, I'm in this to make money just like everyone else. But sometimes the needs of the customer come before the bottom line. Let me give you an example. Yesterday, a customer called because she was trying to find a particular style of shoe for her wedding in November. She had called several other places first and was told that her size was out of stock. When I spoke with her, I, too, confirmed that the style was out of stock at the manufacturer as well as my limited in-store stock, but rather than let her hang up and continue to be frustrated, I tried to offer some alternatives, such as the same style but with a higher heel. That was not an option for her, but then I suggested that she order the same style but in a different color (which WERE in stock) so that she would at least have the shoes for her dress fitting. Then by the time of her wedding, the color that she wanted would be back in stock and she could exchange the shoes. She thought that was a fabulous idea and could not have been happier. For me, I will lose money on the return, but the bride is now able to relax and worry about something else on her list.

I may not be able to compete with and when it comes to number of shoes sold per day, but I can give them a run for their money on customer service any day of the week!

Have a great weekend!

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